Leads, leads, leads, the life-blood of any business, on-line or off-line, new or old, large or small, whatever kind of business you have, if you don’t have a steady supply of fresh leads, customers, or prospects you’re doomed to fail.
Not just any leads will work though, you could buy leads all month long and still end up with almost nothing to show for it, and probably will. You will get one thing at the end of the month, a bill for all those worthless leads.
More in debt with no progress to show for it. Which brings you to ;
Reason # 1 Self Generated Leads Cost Less
In terms of both money and time spent self generated leads are far more cost efficient.
When you buy leads, no matter how fresh and laser targeted the leads broker says they are, you don’t really know how they were generated. The lead may have entered a drawing for a washing machine and had his information sold to you.
Worse yet, unless you are already world famous, the lead doesn’t know who you are, and doesn’t care, “Leave me alone.” is what you hear the most.
You waste money buying leads and waste time working your “leads”.
Reason #2 Self Generated Leads Are More Relevant To Your Offer
Someone is searching for a solution to a problem they have and finds it in a piece of content you created.
It may have come from an article you wrote, a post on your blog, or a lead capture page you created. What ever way they ended up at your offer, they were looking for a solution, and found yours.
Reason #3 Self Generated Leads Are Unique To You
If you are using a ready made lead generating system, their former strength is now their greatest weakness
Two or three years ago when funded proposals were shiny and new they were only promoted by relatively few people. Now the original funded proposals are being offered by tens of thousands of marketers competing for too few dollars.
The copy cat programs dilute the market even more, the new lead capture pages quickly become old.
When you do the necessary work and create you own lead generating system prospects don’t see the same old, worn out lead capture pages, they see fresh, new, and hey, can this person show me how to do this?
Yes, I can, and will.