In 2008 Attraction marketing took off like a rocket, personal branding became the new normal for serious Internet network marketers.
Which is as it should be, how can you expect anyone to join your business if they don’t know who your are or what you stand for.
Fast forward three years and you see some, well, bizarre uses of personal branding. You see people offering ‘copy and paste’ personal branding systems, somehow by sending the very same emails as everyone else using the same system you’re supposed to establish your individuality.
You see odd individuals gyrating around the room, making weird bulging eye faces claiming they will do all of the work for you and give you all of the money.
People making fools of themselves on-line to attract attention to their offer. “Hey, look at me, I can teach you how to look foolish too.”
Then there are those that do it right. Drawing attention to themselves by what they say, not by how they say it. Then actually backing up their offer by delivering what was promised.
Attraction marketing will always be here, in the end, all marketing is about attracting customers to you, whether it’s a shop down town or a site on-line.
The next thrust of attraction marketing will be seeking the calm in the eye of the storm. While most people are jumping up and down in a sea of movement the eye will be drawn to the centers of calm.
“Why are they so calm and confident? Will they show me how? What else can I learn from them?”
Are some of the questions that go through your prospect’s mind.
“Attraction Marketing- Attracting People to You so You Can Market to Them” “Attraction Marketing- Standing Out From The Crowd so People Will Notice and Buy From You” The short answer, No, Not dead. Changing. Fast. Attraction Marketing can be defined in a lot of different ways, the two above just came off the top of my head. I didn’t put much thought into them. But they’re accurate. However you define it what Attracting Marketing is, what it’s supposed to do is “Level the Playing Field” so that “The Little Guy” can compete with large Companies with their huge advertising Budgets. How many …Continue reading →
Every day thousands of people turn their computers on for a new reason. They aren’t shopping or looking for a movie to see. No, this time they are searching for something new. Something they’ve heard about but aren’t sure is real. They can’t sleep from worrying over their bills. They see an ad on late night TV. You can make money On-Line? They don’t really trust the slick talker in the commercial. They’ve heard about the Internet scams, but they wonder, could it work? The glimmer of a dream. A small hope grows. So today they are looking for more. …Continue reading →
I hope you’re ready to take some notes, because it can be tough at first. You won’t think so when I tell you what it, because it sounds pretty easy. And it should be. Are you ready? Just Be You As easy as that sounds , it can be daunting at first. How long has it been since you’ve let a stranger see the real you? Or even a Co-worker? In today’s society everyone wears one mask or another. Only our close friends and family see the real us. Sometimes. When attracting prospects we need to let them see behind the …Continue reading →
In an earlier post I talked about how some Attraction Marketers are going about it bass ackwards, spending more time on visual effects than on creating quality content. Do you want your visitors to read your content or just look at the pretty pictures? I just found out about a Webinar on Thursday March 11, on how to make your blog more attractive to your target audience. The Webinar is free to Renegade University Students, which is free to join. Click Here to sign up for the Webinar Hint, It’s not about eye catching, dazzling graphics.