What is SEO?
- SEO is an acronym that stands for Search Engine Optimisation.
- SEO is a Big Scary Word used to Frighten Fledgling Internet Marketers into paying for Expensive Training.
- SEO is a Must if you Want to Rank High on Search Engines, with-out PPC (Pay Per Click)
- SEO is not nearly as difficult as SEO Master Trainers would have you believe.
SEO is only confusing because every one tells you it’s confusing, right on their SEO Mastery Training Sales Page.
Of course they are going to tell you how hard it is, why they are so great, and why it cost so much.
I could, if I wanted to, write a wonderful, glowing report on how to Install a WordPress Blog, how to download the zip file, then open the zip file…. and in three or four hours you can have a blog ready to configure.
It would be Awesome, it would be Informative, it would be worth every dollar you paid, because I can deliver, it would also be a complete waste of time, mine and yours.
I can also show you how to Install a WordPress Blog in three minutes or less, free, so I do that instead.
What Are Search Engines?
To properly use Low Key SEO Mastery you need to understand what Search Engines are, and what they are not.
Time for a very short History Lesson, remember Garbage In, Garbage Out?
Often abbreviated as GIGO, this is a famous computer axiom meaning that if invalid data is entered into a system, the resulting output will also be invalid. Although originally applied to computer software, the axiom holds true for all systems, including, such as, decision-making systems.
Computer programs are only as smart as the programmer and Search Engines do only one thing, look for keywords and keyword density.
That’s it that’s all a Search Engine does, it looks for keywords, NOTHING ELSE!
Search Engines do not understand Grammar or Context, I REPEAT, SEARCH ENGINES DO NOT UNDERSTAND GRAMMAR OR CONTEXT!
How many times have you researched a Keyword, found lots of SERP’s, but all the same Author, the exact same Content, but with a slightly different title? Thank You Content Spinners for the Cluster Fu**!
What good does it do to Rank High on Google if Google is the only thing that understands the garbage?
In Short, Search Engines are Idiot Savants, extremely stupid things that do one thing exceedingly well, find keywords.
Although I have to admit Search Engines have gotten pretty good at draining Bank Accounts with Pay Per Click!
Low Key SEO Mastery
To interest Search Engines in your Content keywords you need to include certain things;
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H1 tags
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H2 Tags
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Bold
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Italicised
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Links
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Underlined
But how much of what? How much is enough? Can you be too Keyword Dense? Yes!
How many times have you Googled a keyword, found some Content that was little more than the keyword repeated several times and the stuff in between made no sense?
For Low Key SEO Mastery to work you first have to actually write quality Content, then use subtle SEO techniques to lure the Search Engines in.
It’s not rocket science, but you’re not making a mud pie either.
I’m not very good at tooting my own horn, so just Google success, Internet Marketing success, learn ftp, The 99 Percent, first page of Google, all of them at the moment anyway, things change fast on-line.
Bet you found that out with your last SEO Course, worked like Gangbusters for the first few weeks or months, depending on your speed in implementation compared to the other Students, then one day over, gone DOA, algorithms changed or too many people knew the same trick.
You can’t be taught Low Key SEO Mastery , exactly. You can be guided, by your conscience, your good sense, and the knowledge that the more value you put into it, the more value your readers will get out of t.
No complicated tricks needed, just thought, a want, a willingness, a need even to get your useful information out where every one can benefit.
Any one care to guess how long, or if, this post makes it to the first page of Google for SEO Mastery?
Three Weeks, Any Takers?
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