What Is Attraction Marketing?
Attraction marketing is a new model of marketing that draws people to you. People that are already interested in what you have to offer to you. Instead of constantly looking for or chasing down your next prospect you set up attractive content or “bait” to bring them to you.
When a prospect contacts you first the changes to you business can be profound. You are no longer perceived by your prospects as needy or desperate. You are the expert they have sought out to help them.
Think for a moment about the power of this. Some one has found your content and asked your help. They already know who you are and are pre-sold on what you can do for them. The hardest part,getting a prospect, is done and since they found you, they are more inclined to follow your advice.
Attraction marketing can be used to build any type of business. It works for on line Internet marketing, network marketing, or or traditional physical stores.
How Is It Done?
Like many simple concepts,the application can be tricky. In order to position yourself as an expert you must step out of your comfort zone. You do your homework, you learn what your target market wants and needs. You need to know what you are talking about.
This will require some work and effort on your part.
Far too often people have the misconception that making money on line is just a matter of being on line. If that were the case, you would already be wealthy and not be looking to improve your marketing skills.
How Do You Position Yourself As An Expert?
Share what you know. Provide good valuable information without asking any thing in return. When people see you will help them first, without any conditions, a relationship forms.
Over time, if you have given good information, people will want to join your business or buy from you. It will start slowly, with each piece of content you create the more momentum you gain.
Where Do You Post Your Content?
Create a blog. Build a Squidoo Lens. These are just two of the many to get your name out there so people can find you. Write a short article, post it to an article directory.
With today’s Web 2.0 posting your content is easier than ever. Join Face Book, find friends with similar interests.
Get a Twitter account, say what’s on your mind in 140 characters or less.
You Tube is another popular social site, post videos that you create. The best thing about social marketing is that it’s free.
It’s not as hard as you think.
Take small steps first. Like any thing else, it takes time to learn and set up. Once you create a piece of content, it’s there forever or until you take it down. Do the work once and profit from it for months or possibly years.
The two best ways to start are to read Magnetic Sponsoring by Mike Dillard and The Renegade Network Marketer by Ann Sieg. Both books are easily affordable and have incredible back office systems already in place for you to begin.
Try before you buy. Magnetic Sponsoring offers a free 7 day Boot Camp Video training. You can even read a transcript if you don’t want to watch a video.
Renegade University offer hours of free video training based on The Renegade Network Marketer before you ever need to purchase the book.
The important thing is to start. Sign up for one or both of the free trainings and see how they can take your marketing to the next level.