Do you have a product to sell?

What does it do?

How can it help solve your prospects problem?

Until you can answer these questions you won't get very far.

Your Unique Selling Proposition (USP)

Your USP is what sets you apart from everyone else in your niche. Let's say your product is a golf club that can increase your drive by 15%.

So your niche would be "golf" right? Yes and NO. You need to be much more specific than that. The more narrowly defined your niche, the less competition you will have.

Drill down deep as you can. Not "golf" or "golf club" but something like "golf club, distance driver".

Give a Free Gift

Not just any free gift will do, it must be one unique to you. The easy (and less effective) way would be to find a free report from someone else and offer that to your potential prospects.

The problem with another person's report is why would they get it from you instead of the report's author? Or anyone giving it away?

Create a report of your own. Sticking with the golf example, say you've set yourself up as the "Power Driver Golf Guy"

Write a short report on what technique you use to drive the ball farther. Talk about your stance, hand grip, and anything else that helps you to drive the ball farther.

Your Squeeze Page

A squeeze page has only one purpose, to collect names and email addresses.

Write a headline that promotes the benefits of reading your report. Next, list three of five bullet points expanding on your headline. Odd numbered bullet points tend to get more responses

Put your picture on it, people buy from people not faceless companies.

Include a "Call To Action" Tell people to fill in their name and email for their free report.

Last, load your opt-in form on the page.

Your Autoresponder Series

Write five to seven emails teaching how your golf club can improve their game. Include the link to your Sales Page.  In the last message ask why they haven't bought yet.  If anyone replies use the answer to improve your sales page.

Get Traffic

A free way to get traffic is with forums. Find a few forums that deal with your niche and join the conversation. Spend about one hour a day answering what questions you can. Give good answers,good value, not "Yea, me too"

In your Signature File give the link to your sales page, nothing else. Not your name, location, product, or anything else.

If you give good, valueable answers you should start seeing free traffic in about a week.

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