In your title mostly, grab your readers attention, fast.
In your post, not as much, throw in some humor, some weird but true facts.
People come on-line primarily to find information, but they also want to be entertained.
It doesn't matter what your post is about, it could be about your cat stalking a chipmunk in the backyard or your discovery of the newest, most profound and ingenious lead generation method ever devised by Man or Woman.
You can bet your bottom dollar that there are dozens if not hundreds of bloggers that are writing or have already published a similar post.
What to do? First off, make sure you have your facts straight. then let your mind wander, just a little bit. Go slightly off-topic, but go in a logical direction.
Speaking of off-topic, a couple of weeks ago I was dead tired and couldn't get to sleep. Sometimes it works out well, an idea will hit me, I'll jump up and scribble a few sentences on the notebook I keep on my desk, seeds of a post that germinate in my sleep.
Not this night, no inspiration just a growing hatred for the 'I' word. Insomnia.
I don't believe in sleeping pills, ok I know they work I just don't use them, and I couldn't find my rubber mallet, time for drastic measures, I needed to numb my brain.
I turned on the idiot box, fooled you, bet you thought I had a stiff drink.
I figured there would be something on to lull me to sleep.
Clicking the remote I got a glimpse of "100 ways to" something.
A LIST! As an Internet marketer and a blogger my curiosity was aroused.
I went back, VH1 was running a program. I don't recall the actual title but it was something like, "1oo ways guys make themselves undateable"
Good for a laugh. I thought I would see things like:
- Bringing your mom on the first date.
- Wearing a PeeWee Herman bowtie.
- Obsessing over your last date.
Things of that nature. Boy, was I wrong.
Guys, did you know that if you wear a bandanna on your head women won't go out with you?
Too bad no one told all those women chasing after Bret Michaels. Funny thing, he was one of the commentators but his opinion wasn't given.
Wouldn't you think their "experts" should be people that date men? You know, women?
The two ways I found the funniest were:
1). Don't wear 'tighty whiteys' girls won't go out with you. How would they know? Unless you wear them on the outside of your clothes, in which case you're lucky to be allowed in public at all.
2.) Don't have "Teenage Mutant Ninja Turtle" sheets on your bed. Come on now, by the time your lady can see your sheets, she won't be looking at them. And if by chance you just met at a bar and she runs out, screaming in terror at your sheets, count yourself really lucky. You might have gotten a little something extra, something you need a shot for.
Tell you something, considering the two loud, lewd, and large women giving out that advice it almost made me run out, get some 'supermans' wear them on the outside, then get a turtle bandanna to be very sure they never looked my way.
But, I don't live in Hollywood so no worries.
See what I mean about being ridiculous? Not so much the name of the show, but the content. Kind of like a childless couple writing a book on parenting.
Where is this fool going with this?
Everywhere and nowhere, It's Monday morning and my mind's a blank. Since I don't have a newest, bestest, yeah I know it's not a real word, lead generating tip for you I thought I would do the next best thing.
Make you laugh. Did it work? Are your sides hurting or are you scratching your head thinking, What?
Do Not Be Denied,
Mike
If you've read this far and can stop laughing, leave a comment.




Mike this was funny and one you don’t lack is imagination. I really like the sarcastic tone to your post makes them all that much more entertaining.
Please don’t post the pictures of the outside underwear, bandanna thing ok!!
Steve Shoemaker
Steve Shoemaker´s last [type] ..Strategic Branding-Who Are YouInc
[Reply]
Michael Reply:
July 21st, 2010 at 2:03 am
Hey Steve,
Old bumper sticker, ‘If you can’t dazzle them with brilliance, baffle them with BS’ my goal is more of the former with a bit of the latter, just for fun.
When I was in high school track some of the shot putters would wear their gym shorts outside of their sweat pants, that looked dumb enough.
Mike
[Reply]
Laughing over here Michael.
Sometimes you just want to write a human post. It’s not like we talk lead generation 24-7. Showing your personality in posts is just as important as showing your knowledge of network marketing. People connect with people, not encyclopedias.
Ryan Biddulph
Ryan Biddulph´s last [type] ..Do You Carry Reminders Of Your Goal
[Reply]
Michael Reply:
July 21st, 2010 at 7:17 pm
Hey Ryan,
Welcome, I’m used to seeing you at my other blog. To be honest, everything I do is about lead generation. Every Tweet, Digg, Status Update, you name it. Letting people know who and what I am so they can decide if they want to know more.
Just because I don’t talk about generating leads doesn’t mean I’m not working at it. Low key my friend, I believe that is the next phase for this year.
Mike
[Reply]
Great story Michael and yes you made me laugh.
And you made me think
You can have ridiculous or outrageous titles but in the end you still need to deliver the goods.
So I guess the trick is to come up with a title that is so ridiculous but still ties into your content.
Hmmm, here is a takeoff from some of the emails I receive, feel free to use it :
“Dead grandmother makes $12,367.32 from her grave in one week with no access to the internet! Want to find out how to take it with you?”
Peter Fuller MBA´s last [type] ..How has my business grown since I started my blog
[Reply]
Michael Reply:
July 21st, 2010 at 2:09 am
Hi Peter,
I think it’s great that Grandma is doing so well in ‘The Great Beyond’. I hope she remembers birthdays.
But you know, with underground cable wires, maybe she does have Internet.
Mike
ps, did you know you can’t be buried in a graveyard within 5 miles of your house?
[Reply]
[...] This post was mentioned on Twitter by Ryan Biddulph and steve shoemaker, Michael Cole. Michael Cole said: Get Your Blog Read, Be Ridiculous | Michael Cole's Internet Network Marketing http://bit.ly/9CY61n [...]
Hey Michael,
Very enjoyable read. Thanks. Telling stories is a great way to keep people engaged. And a weird list is certainly a great way to get someone’s engagement. I like how you weaved your own experience in there to prove your point.
Have a great day,
Wayne
Wayne Wu´s last [type] ..Want More Prospects Learn to love the Short End of the Stick!
[Reply]
Michael Reply:
July 21st, 2010 at 6:25 pm
Hey Wayne,
Great to have you here. People like stories, people like lists. I didn’t really know where I was going til I got there. I just started writing, with that show in my head. It kind of evolved as I wrote.
If you don’t put some of yourself into a post all you’re going to end up with is a text book sounding blah, blah, blah. That can be found every where.
Thanks For The Visit,
Mike
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