Networking, that’s the name of the game in this brave new Internet marketing world we find ourselves in.
It’s not what you know and it’s not who you know, it’s more like what you know, who you know, what they know, who they know and on and on through several layers, up, right, left, or down.
Social Media Tribes
First off, a Social Media tribe is a group of like minded people that join forces to lift each other up, promote one another’s blog posts, articles, and other pieces of content, power in numbers. Leveraging the power of the Internet.
By and large each member of the tribe will be involved in the same basic business model, affiliate marketers bond with other affiliate marketers, cash gifters hook up with other gifters, network marketers building non-company specific networks, you never know when your friend’s network marketing opportunity will go sour. Or your own.
Internet marketers seeking out other Internet marketers in their broad sub-niche, promoting each other as a way to better promote themselves.
On the face of it it seems rather counterproductive, why on Earth would anyone, let alone a group of people want to form a close business and personal relationships with someone in the same kind of business? You’re all after the same type of prospects.
The answer is one known by restaurant owners for decades, people get hungry several times a day and they don’t want the same thing every time.
As a teenager in the ’70’s you could go to the mall, to look at the girls shopping and maybe even buy something yourself. You would get hungry from walking and look for a burger or something else to eat. The thing was all of the eating places were scattered through the mall.
Fast forward twenty years, Food Courts in most malls. Instead of having to decide if you will settle for what they have or keep walking it’s more like follow your nose to what smells the best. Go Toucan Sam.
Real restaurants caught on and started building new locations by other restaurants, the competition was and is fierce, and all thrived.
In taking the then bold step of setting up shop right next door to their competitors, in what may have seemed like business suicide at the time, they opened their businesses up to a much wider customer base. “Hey, is that place new? Let’s go check it out.”
Free market competition at it’s best. give your consumer the most choices and more will choose you, because more are looking at what you and your fellow tribe members have to offer.
The Best Benefit Of Being In A Social Media Tribe
Exposure, more eyeballs on your content. You’re in a tribe with a few other like-minded people, by few read five or six and not many more.
You post to your blog or publish an article and send to your friends to comment on. Your friends do the same. Now you each have four or five pieces of content to read and comment on. You have already agreed among yourselves to only post high quality comments, and that takes time, especially at first.
You get more visitors and your tribe members get more visitors, it’s a win-win. Your leads that don’t want what you’re offering may sign up with a friend of yours. The reverse is also true, your friends prospects might be more inclined to join with you.
Synergy, the whole is greater than the sum of the parts. By working together your tribe gets far better and more results in a shorter amount of time.
The Downside To Being In A Social Media Tribe
Too much of a good thing is NOT a good thing.
Your tribe is killing it, everyone is getting more visitors, which can turn into more leads, sales, business partners, and more. It’s going good, you all decide to ramp it up.
Your tribe swells from five members to twenty-five, think of the possibilities, four times the previous increase to your business.
Or Is it?
Suddenly you find yourself obligated to read and comment on not four or five posts a day but fifteen to twenty posts a day.
Wait a minute, aren’t you in Internet marketing to earn more money with less time and effort?
If you want to do big things with your Social Media Tribe, grow your business, not your tribe.