Attraction Marketing – Posting useful, informative content to attract prospects interested in your offer. Sounds easy, doesn’t it? It can be and usually is.
Decide what you want to be considered an expert on and plan out your campaign. Do it right and you could have dozens of prospects jumping on your list in a matter of days or even hours.
Even if you’re not really doing it yourself. The attraction marketing industry some how morphed into a whole bunch of people all trying to teach each other how to be an attractive marketer without ever actually using the lessons they were trying to teach.
Many people mistook the ‘attractive’ part to be visual and created really striking blog headers and themes, only to go on and make two or three posts and wonder why it wasn’t working?
Take Renegade Professional. A membership training site dedicated to teaching fledgling marketers how to establish an Internet presence and build their list. Hours of video on creating content and where and how to post it for maximum effectiveness.
Imagine the surprise many people must have felt when Eric Walker, a former Renegade Professional trainer, said in a webinar on 3/3/2011 that in April 2010 he left Portland, Ore to go back to Kalamazoo, Mi to live with his grandmother with:
No lead flow
No Full Time income
And this is after years of being one of the top trainers at Renegade Professional. Part of that time he was even a paid employee. One day he posted a video he made while walking to work, making it sound like it’s all good getting out and stretching your legs before getting cramped up behind a desk for eight hours, never mind that he didn’t have a car to drive.
In the webinar he gave some content that sounded really good on how to segment your Facebook friends into lists to monetize, then at one point ruined it by saying, “I’m really going to do this.” Going to do it? Hasn’t already done it? Tested it to see if it actually works?
This brings “Fake it til you make it” to a whole new level. Now it sounds like I’m slamming Walker pretty hard, but look again.
Eric Walker has made quite a name for himself in attraction marketing and is now working with Ann Sieg. A step up from Renegade Professional?
Was it a case of, “Those that can, do, those that can’t, teach.”? More likely he was so focused on helping his followers get going that he put off building his own business.
It takes far less time to tell your people to create a lead magnet, build a lead capture page for your lead magnet, write fifteen to twenty scheduled emails to pre-sell your prospects, and so on than it takes to actually do it yourself.
So is attraction marketing full of posers? Yes! And that’s a good, no a great, thing. It means if you hold your pose long enough, consistently enough, while ignoring your discomfort, your pose will one day be real. And so will your bank account.
And who wants to live in their comfort zone, anyway?