Your Unique Selling Proposition
Every now and then it’s good to talk about the basics, as experienced Internet marketers sometimes forget that not all of the people coming on-line every day know all of the terms. Unique Selling Proposition (USP) Your Unique Selling Proposition is what defines you on-line. What you are bringing to the table to improve the lives and businesses of your potential leads and customers. Looking at it another way, your prospect has 29 people all saying they can help make them successful, why should they listen to you and not one of the other 28? What do you stand for? Which group of … Continue reading →