Hows-marketing-funnel-sieve Jul 13, 2010 @ 18:14
Your Marketing Funnel, that clever email series designed to increase your income, build your business, and to see if someone qualifies to join your business.
Is it really doing it’s job? Or is it in reality slowing you down?
At the top of your funnel is where people find you, your blog, an article, a lead capture page, something that gets them on your list.
You then establish your value to them and proceed to offer products and services with ever increasing price points.
What’s Wrong With That Picture?
If they are on your list they already know you have value. They want your free report or whatever you’re offering for their name and email.
Value Established. Continue to give valuable information, just don’t beat a dead horse.
Give them something to listen to, don’t keep on telling them why they should listen.
Assuming (I hate that word, but nothing else fits) that they are building a business there are some tools they are going to need.
Offer them, from your link of course.
But think about this, They are looking for a way to make more money, not more ways to spend it.
Are your Prospects dropping out of your funnel before you talk about your Opportunity?
This picture is a pretty popular one of a Marketing Funnel, yet nowhere do I see, “Offer Your Opportunity.”
What is the “Contact Cost?” With an auto-responder the cost of one name is almost nothing.
I’m currently taking a class on building a Marketing Funnel. The classes are set about a month apart to allow for other things going on in your business and for implementation.
The ten or twelve classes are going to be sold as a $1,000 product when finished. The third class was gold.
The first two classes were mostly about why you need the course.
I don’t know about you but if I pay a thousand dollars for a course I’m pretty damn sure why I need it.
I don’t want two months of, “This is powerful stuff, do you understand the value of it?” With maybe 15% of real actionable content.
If the third class was more of the same I would have said something Very Rude and left.
Don’t just talk about your value, show it.
Is the light going on yet?
People are on your list to learn how to make money,
THEY ALREADY KNOW HOW TO SPEND IT!
You already know that ninety-five percent won’t join anyway. Why not find the five percent that will, fast?
Then train them to do the same.
Do Not Be Denied,
Do you use a long complicated funnel to pre-screen for your Opportunity? How’s that working for you? Leave a comment.