Facebook is great, you can reconnect with friends you haven’t seen in years. You can stay in touch with family without a long distance phone call. Any time of day or night.

You can build a network of like minded business contacts. Facebook ads can be targeted more precisely than search engine ads. Pretty much a good place for marketers to hang out, to share what they know and learn things that they don’t know yet.

It seems like someone finds a new, legitimate use for Facebook every week or so. Why is it that some people will take a good thing and screw it up?

Has this happened to you yet?

You get an email saying “John Doe” added you as a friend on Facebook. You check out John’s profile, like what you see, confirm him as a friend.

Next thing you know, John is flooding your Facebook inbox with all kinds of un-asked for offers. Wasting your time.

It’s like a throwback to the Dark Ages of Network Marketing, when people lived in fear of being cornered by some over eager Network Marketer trying to force his opportunity down their throats when all they were doing was looking for a magazine to read.

Facebook is not your opt-in list.

You may choose to opt-in to some of your Facebook friends lists, you may not. It’s your choice not theirs.

Facebook can be the start of a mutually profitable business relationship, as long as one doesn’t try to force his agenda without regard to the others wishes

Don’t use Facebook as your personal opt-in list and don’t take their Email addresses from their profile page and load them into your autoresponder. This is pure spam

When and if your Facebook friends want on your list they will opt-in on their own.