“Attraction Marketing- Attracting People to You so You Can Market to Them”
“Attraction Marketing- Standing Out From The Crowd so People Will Notice and Buy From You”
The short answer, No, Not dead. Changing. Fast.
Attraction Marketing can be defined in a lot of different ways, the two above just came off the top of my head. I didn’t put much thought into them. But they’re accurate.
However you define it what Attracting Marketing is, what it’s supposed to do is “Level the Playing Field” so that “The Little Guy” can compete with large Companies with their huge advertising Budgets.
How many Training Systems do you know of that teach you to use Attraction Marketing?
I can think of three really big ones. All teaching THOUSANDS of people how to stand out from the crowd!
Wait, if everyone is learning how to stand out, how can I get an edge?
By standing out differently from anyone else.
How? By being real. By letting people see your strange little quirks, your attitudes, and opinions. They may love you, they might hate you, but they won’t ignore you.
With Attraction Marketing you lead with value, you give away something good to get people to wonder, “If he’s giving something this good away, wow, the stuff he sells must be killer.”
BUT IT’S NOT! The free offer often falls short, with very little or no real value.
I have signed up to a lot of lists for various reasons, their offer sounds good, I’m interested in what they have to say, and to study their auto-responder series. Yep, to spy on them.
You see an offer, “10 Day ECourse on How To Set Up Your On-Line Income Engine” Wow, only 10 days? Would you sign up? I Did.
Guess what I got?
Day 1. A long email saying that if you want your car to go faster, don’t polish the rims, work on the engine. Then a link to a $20.00 ebook.
Day 2. An email tilted #1 Mistake people make when selling online. What is it? Trying to sell something right away. I guess he forgot to read it himself.
Day 3 and 4 got lost somewhere, they didn’t even make it to spam. It didn’t matter, he had already lost all creditability with the 2nd email.
I stayed on the list for an example of what not to do. I was right, every email read like a canned ad for the Products he was promoting. They probably were.
Marketing tips from someone who didn’t read his own message.
And not one single thing on how to build an On-line Income Engine.
Look at your offer. Do you follow through? Are you really giving away something you could sell for real money?
In the end, Attraction Marketing is advertising yourself as your main product or business. Are you selling yourself short?
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PS Big Surprise on Monday.