In 2008 Attraction marketing took off like a rocket, personal branding became the new normal for serious Internet network marketers.
Which is as it should be, how can you expect anyone to join your business if they don’t know who your are or what you stand for.
Fast forward three years and you see some, well, bizarre uses of personal branding. You see people offering ‘copy and paste’ personal branding systems, somehow by sending the very same emails as everyone else using the same system you’re supposed to establish your individuality.
You see odd individuals gyrating around the room, making weird bulging eye faces claiming they will do all of the work for you and give you all of the money.
People making fools of themselves on-line to attract attention to their offer. “Hey, look at me, I can teach you how to look foolish too.”
Then there are those that do it right. Drawing attention to themselves by what they say, not by how they say it. Then actually backing up their offer by delivering what was promised.
Attraction marketing will always be here, in the end, all marketing is about attracting customers to you, whether it’s a shop down town or a site on-line.
The next thrust of attraction marketing will be seeking the calm in the eye of the storm. While most people are jumping up and down in a sea of movement the eye will be drawn to the centers of calm.
“Why are they so calm and confident? Will they show me how? What else can I learn from them?”
Are some of the questions that go through your prospect’s mind.
Think about this,
Are you trying so hard that you appear needy?
Keep it casual.
Mike
Hi Michael,
One of my mentors once told me …”Observe the masses and do the exact opposite.” While this takes a lot of guts and you will feel like the “Lone Ranger” sometimes, in the end it will all work out.
Case in point … Mike Dillard when he breathed life into “Attraction Marketing.”
Great article! Thanks for sharing your insights!
Ilka
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Michael Cole Reply:
February 4th, 2011 at 6:17 pm
Hi Ilka,
Lately I’ve noticed a few Attraction Marketing ‘Gurus’ back peddling on what they’ve been teaching. I got an email the other day saying you should get good at phone prospecting before creating lead capture pages and email funnels.
What’s old is new again. Or something.
Mike
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I think that was part of my problem back when I was trying network marketing. I let myself get so pumped up by the hype, and when I was met with weeks of no’s, my frustration and desperation turned people off. They could sense it, and I didn’t understand what was happening.
Here’s to keeping it casual.
Delena
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[Reply]
Michael Cole Reply:
February 5th, 2011 at 1:49 am
Hey Delena,
One thing I realized is while telling you to avoid being ‘hypey’, if that’s even a word, the attraction marketing gurus had a different sort of hype.
Telling you to put out a few peices of content to draw prospects to you, not saying that for most new people it’s closer to a few dozen or hundred. It’s understandable, some of them were former school teachers and when their gifted students started get ting results they were sure they had theright way to teach it.
It’s like those people that never seem to put on the pounds due to natural genetics, they ‘design’ a fitness plan that anyone can do, anyone with a natural predisposition to not gain weight. They make their profits and the unsuccessful ones must just be lazy, ’cause the plan works.
Mike
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